Back in 2003, FreeLife® made headlines with the introduction of Himalayan Goji® Juice, the healthy and delicious functional beverage that started the goji revolution. Seven years later, Himalayan Goji Juice is still making headlines, thanks to exciting new research showing even greater promise for optimal health and wellness.
On February 1, 2010, London’s venerable Daily Express newspaper reported the results of Australian research studying the effects of ultraviolet rays on mice. It is well known that overexposure to the sun’s UV rays can suppress immunity, and that is what makes sun worshippers more susceptible to skin cancer. University of Sydney researchers set out to see if goji, a known immune enhancer, might be able to counteract the harmful effects of ultraviolet radiation.
The mice in the study were divided into two groups: the “Goji Group” was given Himalayan Goji Juice mixed into their drinking water; and the “Control Group” received either apple or pear juice in their drinking water. After UV exposure, the mice in the Control Group developed sunburn, which was accompanied by inflammation and edema (swelling and fluid retention) just like you would have if you had been a bit careless about sunbathing without enough sunscreen.
But what happened to the mice in the Goji Group? As reported in the Express article, “the inflammatory sunburn reaction was strongly reduced.” And this was with just 5 percent goji juice mixed into their water!
According to lead researcher (and FreeLife Scientific Advisory Board member) Dr. Vivienne Reeve, goji’s action is two-fold. It protects against decreased immune response, and it also increases the body’s antioxidant power so that it is better able to mop up the dangerous free radicals that are generated after UV exposure.
Dr. Reeve’s groundbreaking study will be published in the upcoming issue of the respected peer-reviewed journal Photochemical and Photobiological Sciences, a publication of the Royal Society of Chemistry. Animal studies cannot guarantee identical results in humans, but they are an important first step. Dr. Reeve believes that “goji berry juice might prove useful in susceptible humans.”
About Vivienne Reeve, Ph.D.
An expert in photoimmunological research, Dr. Vivienne Reeve received her doctorate in biochemistry from the University of Sydney. A senior research fellow at the University of Sydney since 1989, she is currently a principal research fellow and chief investigator, specializing in research on photoimmunosuppression, photoprotection, and photocarcinogenesis. Dr. Reeve has published multiple articles, and was recently recognized for her pioneering and sustaining research into the immunological significance of the UVA waveband.
More info about the Science Team.
Article copyright: Rick Handel, Chief Product Officer of Freelife International
FreeLife International Launches New Product Backed by Clinical Research
Goji® Juice, recently announced a revolutionary new product in Laguna Beach, Calif. at the company’s annual Leadership Summit. Developed with input from scientists around the globe, GoChi™ represents a significant advance in the goji and nutritional beverage categories, and is one of the first and only juice products backed by clinical research.
GoChi is preservative-free, halal and kosher, and contains 30 percent more polysaccharides (the active ingredient) than FreeLife’s original Himalayan Goji Juice. It also tastes great. More importantly, 9 out of 10 people who used GoChi in a recent study felt a significant health benefit in the first 14 days.
In a randomized, double-blind, placebo-controlled clinical trial, GoChi proved beneficial for human health in 13 key areas in just 14 days. Results included reduction of stress, less fatigue, increased energy, better quality of sleep, and increased regularity. The findings of this study were analyzed by top statisticians at the University of California, Irvine, and all were declared to be statistically significant, with an impressive confidence level of 90-99 percent. To the contrary, the lead researcher, who is a member of FreeLife’s Scientific Advisory Board, noted that in 12 out of the 13 areas studied, the test subjects taking the inactive placebo experienced no statistically significant improvements. FreeLife has verified these findings with similar results in a subsequent controlled follow-up study, and the company is in the process of designing and conducting further research.
“The study on GoChi represents a monumental leap in the entire juice category,” FreeLife CEO & Co-Founder Ray Faltinsky said. “It raises the credibility of this product to a standard never before seen in the juice industry. We have taken the science to a higher level with our own clinical research specifically on our product.”
Since Himalayan Goji Juice was introduced to the market by FreeLife in 2003, the company has achieved four straight years of record growth. “When we introduced Himalayan Goji Juice, no one had yet heard about the goji berry,” said Faltinsky. Since then, hundreds of thousands of people around the world have benefited from Himalayan Goji Juice and tens of thousands of sales reps have joined FreeLife.
“GoChi has been developed through FreeLife’s worldwide research efforts, and represents the next generation of Himalayan Goji Juice, delivering an unprecedented potency and balance of the unique Lycium barbarum polysaccharides in the goji berry,” Faltinsky added. “We anticipate that millions of people around the globe will benefit from this new product.” The market in the United States alone represents about 300 million adults and children.
Founded in 1995, FreeLife International is a financially solid, Inc. 500 direct sales company based in Phoenix, Arizona. Operating in 24 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field.
Article Copyright:Freelife International
FreeLife International President Kevin Fournier Elected to 2008-2009 Direct Selling Association Board of Directors
PHOENIX, AZ - July 9, 2008 – FreeLife International is pleased to announce the appointment of President and Co-Founder Kevin Fournier to the Board of Directors for the 2008-2009 Direct Selling Association (DSA), the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.
“I am honored to have been selected to be a part of such a prestigious board,” said President and Co-Founder Kevin Fournier. “The DSA represents the ‘best of the best’ Direct Sales companies in the industry, and I am proud to represent the Association and FreeLife International in this new, exciting role. I am also very excited for the entire FreeLife International organization, as this selection is a reflection of the tremendous efforts that each one of our FreeLife Team members make in carrying out our company mission.”
Since 1996, FreeLife International has been an active member of the DSA. FreeLife CEO and Co-Founder Ray Faltinsky has also served on the board of the DSA. Every DSA member company pledges to abide by the Association’s Code of Ethics as a condition of admission to, and continuing membership in, the Association.
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling through a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information on direct selling, DSA, and its Code of Ethics, visit www.dsa.org.
Founded in 1995, FreeLife International is a financially solid, Inc. 500 Direct Sales company based in Phoenix, Arizona. Operating in 26 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field. For more information, visit www.freelife.com.
