Goji and Health: September 2008

How to Win the Fight Against Fatigue

In our Health Watch articles, we’ve talked about the many energizing benefits of restful sleep. But even if you are getting plenty of sleep and are not feeling drowsy, you may still be suffering from fatigue. There’s a difference – in general, drowsiness is feeling the need to sleep, whereas fatigue is a lack of energy and motivation, often accompanied by apathy (a feeling of indifference or not caring about what happens). Fatigue is disruptive and interferes with all aspects of daily living. In the United States, fatigue results in about 10 million doctor visits each year.

Fatigue can be a normal and important response to physical exertion, emotional stress, or boredom. However, it can also be a sign of a more serious psychological or physical disorder. Some of the more common of these are:

An allergy that leads to hay fever or asthma
Anemia (including iron deficiency anemia)
Depression or grief
Sleep disorders such as ongoing insomnia, obstructive sleep apnea, or narcolepsy
Underactive thyroid or overactive thyroid
Autoimmune diseases such as lupus
Chronic liver or kidney disease
Congestive heart failure
Diabetes
Poor nutrition
Certain medications may also cause drowsiness or fatigue, including antihistamines for allergies, blood pressure medicines, sleeping pills, steroids, and diuretics.

If you have any of these medical problems, please see your doctor. For the rest of you, here are some great lifestyle tips that can really help you to win the fight against fatigue:

Get adequate, regular, and consistent amounts of sleep each night. It helps to go to bed at the same time each night and to get up at the same time each day, and to sleep in a cool, quiet, and comfortable room.
Eat a healthy, well-balanced diet, and don’t skip breakfast. When you first wake up, your blood sugar is low, and eating a healthy breakfast can serve as an energy booster that will start your day off right.
Drink plenty of water throughout the day. You may be surprised to learn that nothing can tire you out faster than dehydration, so keep a bottle of water by your side whenever possible.
Exercise regularly.Moderate aerobic exercise, 3 or 4 times a week for 30 to 45 minutes, will help increase your energy level. The key is consistency, if you want to see consistent results.
Learn how to relax. When you’re under excessive stress, your breathing becomes shallower, limiting the flow of vital oxygen to the cells of your body and brain. Whenever you’re feeling worn down by stress, try taking 5 to 10 deep breaths to help regain control. Breathing exercises, yoga, and meditation are techniques you can practice any time, and they’re great tools for managing stress and fatigue.
Keep a reasonable and realistic schedule. Prioritize your daily to-do list and pace yourself as you work your way through your day. And make sure to schedule time for yourself. Even a half hour a day spent doing something that you enjoy will pay big dividends in reducing fatigue.
Change your stressful circumstances, if possible. For example, take a vacation, and deal directly with problems in a relationship or with your boss.
Take a multivitamin to help your body’s natural defenses against fatigue. FreeLife offers advanced multi-nutrient formulas that can give you an edge in your daily fight against fatigue.
Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ –Participants in groundbreaking clinical study report experiencing significantly reduced fatigue in just 14 days!

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significantly increased energy levels and reduced fatigue in as little as 14 days! Researchers also noted that the GoChi drinkers reported reduced stress and improvements in sleep quality.

The publication of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Here’s to winning the fight against fatigue. Here’s to GoChi!
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REFERENCES:
“Medline Plus Medical Encyclopedia: Fatigue.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved September 5, 2008. Available at: http://www.nlm.nih.gov/medlineplus/ency/article/003088.htm

“How to beat fatigue.” Arthritis Today. June 8, 2007. Arthritis Foundation, Washington, DC. Retrieved September 5, 2008. Available at: http://www.arthritis.org/how-to-beat-fatigue-1.php

Eustice, Carol and Richard. “10 Ways to Fight Fatigue.” About.com: Arthritis. June 23, 2008. Retrieved September 5, 2008. Available at: http://arthritis.about.com/od/fatigue/a/fatigue.htm

Puetz T, O’Connor P. “Low-intensity exercise reduces fatigue symptoms by 65 percent.” UGA Office of Public Affairs News Service. University of Georgia. Retrieved September 5, 2008. Available at: http: //www.uga.edu/news/artman/publish/080228_Fatigue.shtml

Amagase H, Nance DM. “A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™.” J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at: http://www.pubmed.gov/ (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

Looking for Sharper Focus and Concentration?

How many times has this happened to you? It’s a special occasion, and you’ve somehow managed to secure reservations at the hottest restaurant in town. You’re full of happy anticipation as you drive along the freeway and then suddenly, for no apparent reason, traffic slows to a crawl. After creeping along for what seems like hours, you finally reach the source of the slowdown: a minor “fender bender” in the opposite lanes of traffic. For some reason, hundreds of your fellow drivers had become so distracted by this that they lost focus and concentration, and as a result, you’ve lost your precious dinner reservations!

Life certainly provides plenty of distractions, and as the above scenario illustrates, it can be very easy to lose focus. But how do you explain not being able to concentrate when you’re sitting at home or in your office with no outside distractions, and yet you still can’t seem to finish a task that you’ve started? The inability to focus or concentrate affects even the most disciplined of people (with the possible exception of the superhuman Tiger Woods). Here are some reasons why you might be having trouble staying in sharp focus:

Inadequate sleep:
Many experts recommend 7 to 9 hours of restful sleep daily, and even more for growing kids. And yet, more than 60 million people in the United States experience sleep-related complaints. Many poor sleepers don’t know that they have a problem because their bodies have adjusted. Your body may be willing, but you can’t fool your brain. Brain fatigue will rob you of the focus and concentration you need to perform at your peak.

Boredom or lack of interest:
Your concentration may be fading simply because you just aren’t interested enough in what you’re supposed to be concentrating on. It can be pretty difficult to muster up enthusiasm for plugging endless numbers into a spreadsheet, or for attacking your daily chores.

Stress and frustration:
If you’re feeling overwhelmed by difficult or worrisome issues, it can be almost impossible to zone in on one task without being distracted by the weight of your other unfinished business.

Medical causes:
Talk to your doctor if you suspect you may be dealing with one of these issues:

Attention Deficit Hyperactive Disorder (ADHD): This disorder involves abnormal brain chemistry, affecting your ability to focus and concentrate. Although usually encountered in children, ADHD can affect adults as well.

Thyroid Problems: Although difficult to diagnose, feeling restless and anxious, being unable to concentrate, and having a poor memory could all indicate thyroid trouble.

Diabetes: Your brain requires a constant flow of glucose for energy, which it receives from your blood. If your blood sugar levels are elevated or crashing, you’ll be left feeling tired and unable to focus.

Depression: When you’re depressed, it can be nearly impossible to think clearly, or to find the energy and motivation to concentrate.

So what can you do to regain sharp focus and concentration? If you have a medical condition, you owe it to yourself to seek professional help. And for the rest of you, try these helpful tips!

Get more sleep. Either get to bed earlier or take a mid-afternoon power nap, and you’ll dissipate that brain fog.

Banish boredom. Research shows that concentration drops after 20 to 30 minutes, so take frequent breaks, making sure to get out of your chair to keep blood flowing to your brain. Bribe yourself with a reward once you finish your task. Treating yourself will feel extra good because you’ll also have the feeling of accomplishment that comes from a job well done.

Get organized. Make sure that you have everything you need to complete the task at hand. If you’re poorly prepared, the extra time and effort needed to get the job done will make you lose focus more easily. Don’t distract yourself by trying to work with the television or radio on, or with your computer’s instant messaging program running.

Write it down. If you can’t get unfinished tasks out of your head, write them down so you're free to stop obsessing over them. Your to-do list should include an estimate of how much time it will take for each item. That will really help you to prioritize your day.

Fight through frustration to help manage stress. In the same way that champion athletes can get their second wind, you can fight through mental frustration to find renewed focus. From now on, if you're in the middle of a task and tempted to give up, noted author and lecturer Sam Horn recommends that you just do five more. Read five more pages. Finish five more math problems. Work five more minutes.

Don’t procrastinate. As R.D. Clyde said, "It's amazing how long it takes to complete something we're not working on." Delaying a task will only make it occupy more of your mind and time.

Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ – Clinical study participants report experiencing improved focus and concentration.

For countless generations, the people of Asia have used the goji berry daily in their quest for sharp mental focus and intense concentration. No goji product is more potent than FreeLife’s GoChi, and now its wide-ranging benefits have been clinically demonstrated in three clinical studies. In a recent, randomized, double-blind, placebo-controlled human trial, test subjects drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significant improvement in focus and mental acuity, as well as reduced feelings of stress and better sleep quality, all in as little as 14 days!

This groundbreaking clinical study has been published in the highly regarded Journal of Alternative and Complementary Medicine (JACM), and it can also be viewed on the U.S. Government’s encyclopedic PubMed website at www.pubmed.gov. The acceptance of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Bring your world into focus, with GoChi!
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REFERENCES:
"Attention Deficit Hyperactivity Disorder." National Institute of Mental Health. National Institutes of Health. April 3, 2008. Available at http://www.nimh.nih.gov/health/publications/adhd/complete-publication.shtml.

Battaglia E. "Zoning In – Improving Your Concentration." LifeScript.com website. Available at http://www.lifescript.com/channels/healthy_living/Life_Tip/zoning_in_improve_your_concentration.asp

Horn, S. About.com: Alternative Medicine. "Top 5 Tips to Improve Your Concentration." Available at http://altmedicine.about.com/od/optimumhealthessentials/a/Concentration.htm

Amagase H, Nance DM. "A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi®." J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

Easier Awakening with GoChi™

Are you a morning person, or a night owl? If you’re one of those who can spring out of bed each morning feeling ready to conquer the world, then we’ll excuse you from reading this article. But please read on if you or someone you know could use a little help in shaking that morning grogginess and feeling more alert, alive, and productive.

The most common reason for difficulty in awakening is simply not getting enough good quality sleep. Most adults require 6 to 8 hours, and adolescents and teens can need up to 10 hours per night, although it’s not easy to convince a teenager that sleeping is more important than late-night computer gaming or text messaging with friends!

If you’re having difficulty awakening in the morning, there can be consequences. Feeling rushed in the morning increases your body’s production of stress hormones. Abnormal overproduction of stress hormones is thought to be the cause of many diseases, including obesity, heart disease, and high blood pressure.

Hurried late risers tend to skip breakfast, the most important meal of the day. Without proper nutrition to fuel your brain and body, your productivity at work or at school will suffer. And you may be surprised to learn that morning “brain fog” is one of the leading causes of automobile accidents.

If you have trouble awakening, you can even injure your back. While you sleep, your spinal discs fill with fluid, and that’s why you’re actually taller when you first wake up. But your back is also unstable until you have been awake and moving enough to squeeze out the excess fluid. If you’re rushing in the morning, you run a much greater risk of hurting your back.

Lastly, you can hurt your relationships. Nobody likes a grouch, and if you’re unpleasant in the morning, you’ll be avoided by friends, co-workers, and loved ones.

There is a chance that your difficulty in awakening might have a medical cause.

You’ll want to speak with your doctor if you suffer from one of the following, which are more prevalent than you might think:

Sleep apnea. This is a treatable disorder in which breathing is disrupted during sleep. Symptoms of sleep apnea include snoring, waking up with a headache, and waking up during the night.
Depression. Some individuals, particularly children and adolescents, deal with depression by sleeping a lot more than they actually need to.
Periodic Limb Movements. These are movements of the arms and legs during sleep, and the effect can be like getting a tiring workout instead of a good night’s rest.

If your problem is not medical in origin, here are some helpful tips that can make your mornings a lot easier:

Adopt a regular sleep schedule. If you develop the habit of going to bed at the same reasonable time every night, you’ll find it much easier to awaken on schedule, too.
Use a dawn simulator.This is a special alarm clock that uses a gradually brightening light instead of a nerve-jangling buzzer. The increasing intensity of light simulates the rising sun, triggering the release of brain chemicals to awaken you gently and naturally.
Don’t eat late at night. Eating before bedtime is guaranteed to make you sleep poorly. Your body needs to be resting, not digesting.
Sleep under comfortable conditions. You spend one-third of your life in bed, so make sure that your sleeping environment is ideal. Trade in that creaky mattress and lumpy pillow, and make sure that your bedroom is cool, dark, and noise-free.
Banish the brain fog.In Asia, millions of people engage in daily morning meditation or tai chi. This helps their brains to focus, and gets them ready for their busy day, so it would be wise to do what the Asians do!
Drink 4 ounces (120 ml) of GoChi™ every day!The goji berry is another ancient Asian health secret, and GoChi is the best goji product on earth!

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GoChi™ – Clinical study participants report easier awakening.

For countless generations, the goji berry has been helping the people of Asia to find healthful, restful sleep and an easier morning awakening. No goji product is more potent than FreeLife’s GoChi, and now its wide-ranging benefits have been clinically demonstrated in three clinical studies. In a recent randomized, double-blind, placebo-controlled human trial, participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significant improvement in sleep quality and ease of awakening in as little as 14 days!

This groundbreaking clinical study has been published in the highly regarded Journal of Alternative and Complementary Medicine (JACM), and it can also be viewed on the U.S. Government’s encyclopedic PubMed website at www.pubmed.gov. The acceptance of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Wake up to a wonderful world, with GoChi!
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REFERENCES:
U.S. Department of Health and Human Services, National Institutes of Health.
"2003 National Sleep Disorders Research Plan." Available at http://www.nhlbi.nih.gov/health/prof/sleep/res_plan/sleep-rplan.pdf

Burch, B. "Difficulty awakening in the morning." The Eclectic Physician Q&A Archive. Retrieved August 25, 2008. Available at http://www.eclecticphysician.com/archive.php?action=Nbr&Nbr=10.

About.com. "Sleep Disorders: The 'Night Owl' Syndrome." Retrieved August 25, 2008. Available at http://sleepdisorders.about.com/cs/dsps/a/nightowl.htm.

Amagase H, Nance DM. "A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™." J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631).

Article Copyright:Health Watch Weekly Freelife International

Not Regular? GoChi™ Helps to Get You Moving!

In our Health Watch articles, we have focused on many of today’s most frequently discussed health topics. In this issue, we would like to explore another area that is of equal importance, even though it’s not something that’s likely to come up during dinner conversation or around the office water cooler. Today’s topic is constipation, and although it may sound like the stuff of jokes, bowel irregularity is anything but funny for those who suffer from it.

You may be surprised to know that governments keep constipation statistics, but they do, and perhaps that is because it’s one of the most common gastrointestinal complaints worldwide. In North America, more than 4 million Americans and a half-million Canadians have frequent constipation; accounting for 3 million physician visits a year.

Some people think they are constipated if they do not have a bowel movement every day. However, normal stool elimination may be three times a day or three times a week, depending on the person. But if your frequency is less than this – or if you’re experiencing painful or difficult elimination – then you may indeed have a problem.

To understand constipation, it helps to know how the colon, or large intestine, works. As food moves through the colon, the colon absorbs water from the food while it forms waste products, or stool. Constipation occurs when the colon absorbs too much water or if the colon’s muscle contractions are too slow or sluggish. Common causes of constipation include:

Not enough fiber in the diet
Lack of physical activity
Medications, including pain relievers, antacids, and some iron supplements
Irritable bowel syndrome
Changes in life or routine such as pregnancy, aging, and travel
Abuse of laxatives
Ignoring the urge to have a bowel movement
Insufficient water or fluid intake

How can you help yourself to become more regular? The experts at the U.S. National Digestive Diseases Information Clearinghouse recommend that you follow these simple tips to help relieve symptoms and to prevent the recurrence of constipation:

Eat a well-balanced, high-fiber diet that includes beans, bran, whole grains, fresh fruits, and vegetables.Most North Americans eat less than half of the 20-35 grams of fiber recommended by government authorities, so there’s plenty of room for improvement!
Drink plenty of liquids.Water and other liquids add fluid to the colon and bulk to stools, making bowel movements softer and easier to pass.
Exercise regularly.If you get your body moving, your bowels will follow!
Set aside time after breakfast or dinner for undisturbed visits to the toilet.
Do not ignore the urge to have a bowel movement.If you do, your body will simply stop sending the message.
Understand that normal bowel habits vary.Don’t stress out over temporary changes.
Whenever a significant or prolonged change in bowel habits occurs, check with a doctor.

To these great tips, we’d like to add our own scientifically supported recommendation:

Drink 4 ounces (120 ml) of GoChi™ every day!
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GoChi™ – Clinical Study participants report experiencing improved regularity.

For countless generations, the goji berry has been helping the people of Asia to find optimal health and wellness. Today, the Asian secret is out, and FreeLife’s GoChi is validating goji’s legendary benefits in human clinical studies. In a recent randomized, double-blind, placebo-controlled clinical trial, participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significant improvement in bowel regularity in as little as 14 days!

This groundbreaking clinical study has been published in the highly regarded Journal of Alternative and Complementary Medicine (JACM), and it can also be viewed on the U.S. Government’s encyclopedic PubMed website at www.pubmed.gov. The acceptance of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling Industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Drink GoChi every day. It’s a moving experience!
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REFERENCES:
“Constipation.” NIH Publication No. 07-2754 (July 2007). National Digestive Diseases Information Clearinghouse, a service of the National Institute of Diabetes and Digestive and Kidney Diseases (NIDDK) and National Institutes of Health (NIH). Bethesda, MD. Retrieved August 15, 2008. Available at http://digestive.niddk.nih.gov/ddiseases/pubs/constipation/
“Statistics by Country for Constipation.” CureResearch.com website. Retrieved August 15, 2008. Available at http://www.cureresearch.com/c/constipation/stats-country.htm
“Medline Plus: Constipation.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved August 15, 2008. Available at http://www.nlm.nih.gov/medlineplus/constipation.html
Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

Looking for the Keys to Contentment?

"When we cannot find contentment in ourselves, it is useless to seek it elsewhere."
~ Francois de la Rochefoucauld

Happiness and contentment may sound like the same thing, but there’s a difference. Happiness can be fleeting and elusive, but contentment is the deep and lasting feeling of comfort that comes with feeling that you’re OK with who you are, that you’re loved and supported, and that you’re satisfied with your situation in life. We all crave contentment, but far too few of us find it, perhaps because we just don’t know where to look.

Noted educator and author Dr. Linda Abbott Trapp offers some great advice for anyone looking to bask in the warm glow of contentment, which we paraphrase with our sincere thanks to Dr. Trapp:

Learn to want what you have, more often, more fully.If you’re too focused on what you don’t have, you may be blinding yourself to the many blessings around you. Give yourself more time to do the things that make you feel good about yourself. Stand back, look around you, give yourself a pat on the back, be grateful for what you have, and don’t forget to stop and smell the roses.

Savor the life stage you are in right now. If you'll spend a little time capturing your thoughts and feelings, even writing them in a journal, you won't overlook the valuable insights you have, right on the tip of your tongue. And maybe, just maybe, you'll be a bit more content with being who you are right now, at this age and in this place.

Avoid the cravings that lead to greed and discontent. Ambition's a healthy impulse, but greed is not. There is nothing wrong with wanting to improve your lot in life, but you must beware of the pitfalls that can come with overreaching. There’s truth to the saying “the more you get, the more you want,” and when that happens, you can say goodbye to contentment.

Balance ambition and repose. As previously stated, ambition is a healthy impulse, but the desire to aspire needs to be balanced by a good sense of knowing when to relax and appreciate what you’ve accomplished. Henry Ward Beecher's comment is very helpful: "We are not to make the ideas of contentment and aspiration quarrel, for God made them fast friends. A man may aspire, and yet be quite content until it is time to raise; and both flying and resting are parts of one contentment."

Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ – in groundbreaking clinical study report experiencing significantly increased feelings of contentment and happiness in just 14 days!

Running on Empty? Here’s How to Fill Up Your Energy Tank!

Can you imagine what you could do with a little more energy?

Perhaps you could get a little more work done, spend some more time playing with your kids, power your way through a workout at the gym, or perhaps just do something fun. Sounds appealing, doesn’t it? Well, the sad fact is that although many of us may have the best intentions, we simply run out of gas.

A lack of energy can have many causes. The U.S. National Institutes of Health tell us that these can include anemia, depression, sleep disorders, bad nutrition habits, diabetes, or a sedentary lifestyle. Certain medications may also cause a lack of energy, including antihistamines for allergies, blood pressure medicines, sleeping pills, prednisone, and diuretics.

Low energy can affect you in some important ways that you may not have considered. It can rob you of focus, and that can often lead to mental lapses and bad decision-making. Your work may suffer, too, as low energy steals the momentum you need to meet deadlines, arrive on time for meetings, and reach project milestones. The most successful people in business are those who can recognize an opportunity and have the ability to quickly seize it. With insufficient energy, the parade could pass you by, and you might not even know it!

Here are some great lifestyle tips that can help you to fill up your energy tank and improve your productivity:

Get more exercise.If you’re feeling tired, you might be surprised to learn that a walk may be better than a nap for boosting your energy levels. Any kind of physical activity will help to burn fat and increase your metabolism, and exercise will also improve your mood, helping you to feel more energized. In an important recent University of Georgia study, researchers found that sedentary people can increase their energy levels by 20 percent and reduce fatigue by an amazing 65 percent just by doing regular low-impact exercise. In another study, the same researchers found that the energy benefit from exercise was even greater than the improvement from using prescription stimulant drugs!
Take control of your health issues.Be sure to see your doctor if you have high blood pressure, thyroid problems, diabetes, or other energy-depleting medical conditions.
Sleep under comfortable conditions.Good quality sleep is essential for maintaining your energy reserves. Make sure that your bedroom is quiet, dark, and at a cool temperature that will promote healthful, deep sleep. Also, it may be time to replace that creaky mattress and lumpy pillow. Your energy levels will thank you!
Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ – Participants in groundbreaking clinical study report experiencing significantly increased energy levels in just 14 days!

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significantly increased energy levels and reduced fatigue in as little as 14 days! Researchers also noted that the GoChi drinkers reported improvements in sleep quality and an easier ability to awaken in the morning.

The publication of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Here’s to energizing your life with GoChi!
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REFERENCES:
Puetz T, O’Connor P. Low-intensity exercise reduces fatigue symptoms by 65 percent. UGA Office of Public Affairs News Service. University of Georgia. Retrieved August 1, 2008. Available at: http://www.uga.edu/news/artman/publish/080228_Fatigue.shtml
“Medline Plus Medical Encyclopedia.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved August 1, 2008. Available at http://www.nlm.nih.gov/medlineplus/ency/article/003088.htm
Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

How's your Happiness Quotient?

If you’re like most people, you are actively seeking more happiness in your life. But you may be looking in the wrong places, and that may not be your fault. Turn on your TV, read a magazine, or log on to the Internet, and you’re assaulted by a never-ending bombardment of advertising pitches. They’ll try to convince you that happiness can be yours for the price of a new car, an expensive watch, or a trendy cell phone, but the sad truth is that the pleasure of a new acquisition fades quickly and will do nothing to increase your happiness quotient.

Can wealth make you happier? You’ve often heard that money can’t buy happiness, but few of us actually believe it. And yet, research has shown that once your basic needs are met, additional income does little to raise your sense of satisfaction with life. Additional income can raise your future happiness index, however, by helping you to secure your retirement goals or your children’s education.

Some people believe that youth is the key to happiness, but the fact is that older people are more consistently satisfied with their lives than the young, and they’re less prone to dark moods, too. Perhaps you’re thinking that a move to warmer, sunnier weather might make you happier? Well, think again! Tropical islands and the romantic French Riviera may be happy places to visit, but a recent study at England’s University of Leicester has shown that the world’s happiest people are the Danes, even though the climate can be unrelentingly cloudy, cold, and damp.

The good news is that you don’t have to move to Copenhagen to be happy. You can increase your happiness quotient over the long term by adopting healthy lifestyle habits such as getting enough sleep, exercising regularly, and making time for friends and family.

But what if you’re feeling blue right now?

Here are some strategies that can help you to lift your spirits immediately (excerpted from Gretchen Rubin’s enlightening blog, The Happiness Project). Try to check off as many of the following items as possible, and you’ll really see a difference in your mood!

Boost your energy. Stand up and pace while you talk on the phone or, better still, take a brisk ten-minute walk outdoors. Research shows that the activity and sunlight are good for your focus, your mood, and the retention of information.
Reach out to friends.Having warm, close bonds with other people is one of the keys to happiness, so take the time to stay in touch.
Rid yourself of a nagging task. Crossing an irksome chore off your to-do list will give you a big rush of energy and cheer, and you’ll be surprised that you procrastinated for so long.
Create a calmer environment. Clear some physical and mental space around your desk by sorting papers, pitching junk, or even just making your piles neater. A large stack of little tasks can feel overwhelming, but often just a few minutes of work can make a sizeable dent.
Lay the groundwork for some future fun.Order a novel you’ve been wanting to read, or plan a weekend activity that brings you pleasure. Try to involve friends or family, as well; people enjoy almost all activities more when they’re with other people than when they’re alone.
Do a good deed. Introduce two people who could help each other, or shoot someone an email with some useful information or gratifying praise. If you do good, you’ll feel good—this really works.
Act happy.Put a smile on your face right now, even if you’re faking it. Research shows that even an artificially induced smile has a positive influence on your emotions. And if you’re smiling, other people will perceive you as being friendlier and more approachable.
Listen to your favorite music.Studies show that listening to music is one of the most effective ways to boost your energy and mood (second only to exercise). In fact, in one study, 92% of people felt happier when they listened to music they liked. For an added boost, dance around the room, too.
Drink 4 ounces (120 ml) of GoChi™ every day!

The Immune System— Defending Your Good Health

You can spend thousands of dollars on sophisticated alarm systems to protect your family against burglars, smoke, and carbon monoxide, but are you really safe? You may not have considered some unseen security threats. There are millions of them – bacteria, viruses, allergens, toxins, and parasites – they’re all around you, and they’d love nothing more than to invade your body and destroy your good health!

When your body encounters a potential attacker, it activates an amazing defense mechanism called the immune system. The first job of the immune system is to keep germs out, and it does this by use of barriers to prevent entry into the body. These include your skin, tears, saliva, stomach acid, intestinal flora, and mucous membranes.

Sometimes, invaders are able to get past this first line of defense, and that requires a more aggressive defense. In such cases, a vast network of cells, tissues, and organs all begin to work together to recognize and respond to the emergency. In order for this large-scale response to be effective, the entire immune system must be made aware that the body is under attack. This is the job of special cell messenger protein called interleukin-2 (IL-2). IL-2 sounds the danger alarm and spreads the word quickly throughout the body. IL-2 is also important in the production of T-cells, a vital part of the body’s targeted response to specific threats.

With so many divisions of your immune “armed forces” at work, it’s essential to have smooth and efficient communication among them to avoid a delayed or sub-optimal response. That’s why lymphocytes are so vitally important. These special white blood cells circulate throughout the body, playing an important role in commanding, directing, and coordinating your immune system’s diverse and varied functions.

Your highly complex immune system can actually recognize and remember millions of different enemies, and it can produce potent biological weapons called antibodies to match up with and wipe out nearly all of them. One of the body’s most powerful antibodies is immunoglobulin G (IgG), which circulates in the blood, working covertly to seek out bacteria, viruses, molds, yeasts, and allergens. When IgG finds a foreign invader, it “paints” it with a special chemical to mark it for destruction by the immune system’s “clean-up squads.”

Here are 10 great tips that can help you to keep your vital immune system functioning smoothly:

Don’t smoke. In addition to what you already know about the hazards of tobacco smoking, it also wreaks havoc on virtually every aspect of immune function.
Avoid toxins.Reduce exposure by choosing organic produce, washing fruits and vegetables to remove pesticide residues, and by using household cleaners and personal care products that are made with less toxic materials.
Get adequate sleep.Poor sleep is associated with lower immune system function and reduced numbers of killer cells that fight germs.
Reduce stress.There is compelling scientific evidence that chronic stress causes a measurable decline in the immune system's ability to fight disease.
Be optimistic.Studies show that pessimists, who tend to find fault with everything, don't live as long as optimists, who have a more cheerful outlook. If you’re content with whom you are and with your life, you’ll also have less stress, and therefore fewer immune health consequences.
Exercise regularly.Studies show the dangers to immune health of a sedentary lifestyle. One study compared inactive people with those who walked briskly almost every day. Researchers found that those who didn't walk took twice as many sick days in four months as those who walked.
Stay connected. Humans crave social contact, and studies have shown that the fewer human connections we have at home, at work, and in the community, the more likely we are to get sick, flood our brains with anxiety-causing chemicals, and die prematurely. One study found that people who are isolated may live only half as long as those who have a lot of human contact. Love appears to nourish the immune system, so spread the love!
Eat a sensible, healthy diet.Excess fat can suppress the immune system, and too much sugar can inhibit the action of phagocytes, the “Pac-Man”-like blood cells that gobble up viruses and bacteria.
Don’t overuse antibiotics, especially for viral infections (such as colds or flu) where they have no effect. Cutting down on unnecessary antibiotic use will help to prevent the spread of antibiotic-resistant bacteria.
Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ – Human clinical study shows significant immune enhancements in just 30 days!

In a recent randomized, double-blind, placebo-controlled human clinical trial, blood tests on participants drinking a daily serving of 4 ounces (120 ml) of GoChi showed significant improvements in three key markers of immune health in just 30 days. Compared to their blood levels at the beginning of the study, the test subjects experienced the following:

27% increase in lymphocytes
58% increase in interleukin-2 (IL-2)
19% increase in immunoglobulin G

In yet another controlled human study that was featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported experiencing significantly decreased feelings of stress and more positive feelings of contentment and happiness in as little as 14 days. The publication of this study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.

Drink GoChi. Your body’s armed forces will thank you!
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REFERENCES:

“Immune System.” National Institute of Allergy and Infectious Diseases. National Institutes of Health. Bethesda, MD. Retrieved July 18, 2008. Available at http://www3.niaid.nih.gov/topics/immuneSystem/
“Medline Plus: Immune System and Disorders.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved July 10, 2008. Available at http://www.nlm.nih.gov/medlineplus/immunesystemanddisorders.html
Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

Astract: Clinical Study of GoChi

Another First for the Direct Sales Industry!

The peer-reviewed clinical study demonstrating the nutritional benefits of Freelife's Gochi has been published in PubMed.gov. This is a U.S. goverment sponsored search engine for accessing abstracts of biomedical research articles. It is run by the United States National Library of Medicine at the National Institutes of Health. Enter "GoChi" or "Freelife" in the search engine to find the latest study published on the goji berry titled, “A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi.”
http://www.ncbi.nlm.nih.gov/pubmed/18447631?ordinalpos=1&itool=EntrezSystem2.PEntrez.Pubmed.Pubmed_ResultsPanel.Pubmed_RVDocSum

Here's the abstract of the study which is also found in Mary Ann Liebert, Inc. website:http://www.liebertonline.com/doi/abs/10.1089/acm.2008.0004?prevSearch=allfield%3A(gochi)

The Journal of Alternative and Complementary Medicine

A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi
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To cite this paper:
Harunobu Amagase, Dwight M. Nance. The Journal of Alternative and Complementary Medicine. May 1, 2008, 14(4): 403-412. doi:10.1089/acm.2008.0004.

Harunobu Amagase, Ph.D.
FreeLife International, LLC, Phoenix, AZ.
Dwight M. Nance, Ph.D.
Susan Samueli Center for Integrative Medicine, University of California at Irvine, Orange, CA.

ABSTRACT
Background: This randomized, double-blind, placebo-controlled clinical trial is the first study reported from outside China that has examined the general effects of the orally consumed goji berry, Lycium barbarum, as a standardized juice (GoChi ; FreeLife International LLC, Phoenix, AZ) to healthy adults for 14 days.

Methods: Based upon the medicinal properties of Lycium barbarum in traditional Asian medicine, we examined by questionnaire subjective ratings (0–5) of general feelings of well-being, neurologic/psychologic traits, gastrointestinal, musculoskeletal, and cardiovascular complaints as well as any adverse effects. Also, measures of body weight, body–mass index, blood pressure, pulse rate, and visual acuity were assessed before and after consuming 120 mL of GoChi/day or placebo control solution. Data were statistically analyzed for changes between day 1 and day 15.

Results: Significant differences between day 1 and day 15 were found in the GoChi group (N = 16) in increased ratings for energy level, athletic performance, quality of sleep, ease of awakening, ability to focus on activities, mental acuity, calmness, and feelings of health, contentment, and happiness. GoChi also significantly reduced fatigue and stress, and improved regularity of gastrointestinal function. In contrast, the placebo group (N = 18) showed only two significant changes (heartburn and happiness). No significant changes in musculoskeletal or cardiovascular complaints were observed in either group. All parametric data (body weight, etc.) were not significantly different between groups or between day 1 and day 15 for either group.

Conclusions: These results clearly indicate that daily consumption of GoChi for 14 days increases subjective feelings of general well-being, and improves neurologic/psychologic performance and gastrointestinal functions. The data strongly suggest that further research is indicated to confirm and extend knowledge of the potential effects of Lycium barbarum upon human health.

GoChi™

FreeLife International Launches New Product Backed by Clinical Research

Goji® Juice, recently announced a revolutionary new product in Laguna Beach, Calif. at the company’s annual Leadership Summit. Developed with input from scientists around the globe, GoChi™ represents a significant advance in the goji and nutritional beverage categories, and is one of the first and only juice products backed by clinical research.

GoChi is preservative-free, halal and kosher, and contains 30 percent more polysaccharides (the active ingredient) than FreeLife’s original Himalayan Goji Juice. It also tastes great. More importantly, 9 out of 10 people who used GoChi in a recent study felt a significant health benefit in the first 14 days.

In a randomized, double-blind, placebo-controlled clinical trial, GoChi proved beneficial for human health in 13 key areas in just 14 days. Results included reduction of stress, less fatigue, increased energy, better quality of sleep, and increased regularity. The findings of this study were analyzed by top statisticians at the University of California, Irvine, and all were declared to be statistically significant, with an impressive confidence level of 90-99 percent. To the contrary, the lead researcher, who is a member of FreeLife’s Scientific Advisory Board, noted that in 12 out of the 13 areas studied, the test subjects taking the inactive placebo experienced no statistically significant improvements. FreeLife has verified these findings with similar results in a subsequent controlled follow-up study, and the company is in the process of designing and conducting further research.

“The study on GoChi represents a monumental leap in the entire juice category,” FreeLife CEO & Co-Founder Ray Faltinsky said. “It raises the credibility of this product to a standard never before seen in the juice industry. We have taken the science to a higher level with our own clinical research specifically on our product.”

Since Himalayan Goji Juice was introduced to the market by FreeLife in 2003, the company has achieved four straight years of record growth. “When we introduced Himalayan Goji Juice, no one had yet heard about the goji berry,” said Faltinsky. Since then, hundreds of thousands of people around the world have benefited from Himalayan Goji Juice and tens of thousands of sales reps have joined FreeLife.

“GoChi has been developed through FreeLife’s worldwide research efforts, and represents the next generation of Himalayan Goji Juice, delivering an unprecedented potency and balance of the unique Lycium barbarum polysaccharides in the goji berry,” Faltinsky added. “We anticipate that millions of people around the globe will benefit from this new product.” The market in the United States alone represents about 300 million adults and children.

Founded in 1995, FreeLife International is a financially solid, Inc. 500 direct sales company based in Phoenix, Arizona. Operating in 24 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field.

Article Copyright:Freelife International

Anxious about anxiety?

Here's help on how to stay calm.

Fear and anxiety are an unavoidable part of life. You may feel anxious before a dental appointment, or when you’re walking alone down a dark street. This kind of anxiety is useful - it can make you more alert or careful. It usually ends soon after you are out of the situation that caused it. But for millions of people around the world, the anxiety does not go away, and it can even get worse over time, with symptoms such as chest pains or nightmares. Some may even be afraid to leave home. These people have anxiety disorders.

Here’s how to recognize the differences between normal anxiety and anxiety disorders, courtesy of the Anxiety Disorders Association of America:

Normal Anxiety
Occasional worry about circumstantial events that may leave you upset, such as financial worries, family problems, or traffic jams
Embarrassment or self-consciousness in the face of uncomfortable social situations
Random case of "nerves" or jitters, dizziness, and/or sweating over an important event like an exam, job interview, or oral presentation
Realistic fear of a threatening object, place, or situation
Wanting to be sure that you are healthy and living in a safe, hazard-free environment
Anxiety, sadness, or difficulty sleeping immediately following a traumatic event
Anxiety Disorder
Constant, chronic, and unsubstantiated worry that causes significant distress, disturbs your social life, and interferes with work
Avoidance of common social situations for fear of being judged, embarrassed, or humiliated
Repeated, random panic attacks or persistent worry/anticipation of another panic attack and feelings of terror or impending doom
Irrational fear or avoidance of an object, place, or situation that poses little or no threat of danger
Performing uncontrollable, repetitive actions, such as washing your hands repeatedly or checking things over and over
Ongoing and recurring nightmares, flashbacks, or emotional numbing relating to a traumatic event in your life that occurred several months or years ago

If you can relate to any of the anxiety disorder symptoms, you may want to talk to someone who is professionally qualified to help. For normal anxiety, the following strategies will also help you to stay calm:

Exercise. Physical activity helps your body and mind. It doesn’t matter whether you jog, work out, play tennis, or go for a walk. Just get off the couch and get moving!
Eat a balanced diet. Don't skip meals, and try to eat from all of the food groups.
Limit alcohol and stimulant use. Alcohol can aggravate anxiety and can also cause panic attacks, and too much caffeine can do the same as well.
Get involved. Being active in your church or community creates a support network and gives you a break from your everyday stress.
Do your best instead of trying to be perfect.We all know perfection isn't possible, so be proud of however close you get.
Take a timeout. When you’re feeling overwhelmed, just take a deep breath and count to 10. Stepping back from the problem lets you clear your head. Practicing meditation, listening to soothing music, or getting a relaxing massage are great ways to calm down.
Put things in perspective. Think about your situation. Ask yourself whether it's really as bad as you think it is or if you might be blowing it out of proportion.
Talk to someone. Don't let things bottle up to the verge of explosion. Reach out to trusted friends or family if you're feeling low.
Find out what triggers your anxiety. Take notes or write in a journal when you're feeling anxious or stressed, and then look for patterns.
Drink 4 ounces (120 ml) of GoChi™ every day!

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GoChi™ –Participants in groundbreaking clinical study report increased feelings of calm in just 14 days!

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported significantly increased feelings of calm, contentment, and happiness in as little as 14 days! The study participants drinking GoChi also reported experiencing significantly less stress when compared to the start of the study. The publication of our study by the independent experts of a peer-reviewed publication such as JACM represents a first for a functional juice beverage in the Direct Selling industry, and it demonstrates FreeLife’s ongoing commitment to supporting its claims with solid scientific research.
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REFERENCES:
“Got Anxiety? Get Help.” Anxiety Disorders Association of America, Silver Spring, MD. Retrieved July 10, 2008. Available at http://www.gotanxiety.org
“Medline Plus: Anxiety.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved July 10, 2008. Available at http://www.nlm.ni h.gov/medlineplus/anxiety.html
Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at http://www.pubmed.gov (PMID: 18447631)

Article Copyright: Health Watch Weekly Freelife International

Kevin Fournier - DSA Board of Director

FreeLife International President Kevin Fournier Elected to 2008-2009 Direct Selling Association Board of Directors

PHOENIX, AZ - July 9, 2008 – FreeLife International is pleased to announce the appointment of President and Co-Founder Kevin Fournier to the Board of Directors for the 2008-2009 Direct Selling Association (DSA), the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

“I am honored to have been selected to be a part of such a prestigious board,” said President and Co-Founder Kevin Fournier. “The DSA represents the ‘best of the best’ Direct Sales companies in the industry, and I am proud to represent the Association and FreeLife International in this new, exciting role. I am also very excited for the entire FreeLife International organization, as this selection is a reflection of the tremendous efforts that each one of our FreeLife Team members make in carrying out our company mission.”

Since 1996, FreeLife International has been an active member of the DSA. FreeLife CEO and Co-Founder Ray Faltinsky has also served on the board of the DSA. Every DSA member company pledges to abide by the Association’s Code of Ethics as a condition of admission to, and continuing membership in, the Association.

DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling through a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information on direct selling, DSA, and its Code of Ethics, visit www.dsa.org.

Founded in 1995, FreeLife International is a financially solid, Inc. 500 Direct Sales company based in Phoenix, Arizona. Operating in 26 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field. For more information, visit www.freelife.com.

Finding the Competitive Edge

Winning athletes will tell you that nothing beats the exhilaration of competition, and that’s just as true for weekend golfers as it is for elite Olympians. Even a workout in the gym is an athletic contest: after all, you can only make gains by bettering your own personal best.

We’re all looking for a competitive edge, and that’s why successful athletes train as hard as they do. And yet, you might be surprised to learn that there are many things that may be preventing you from reaching peak athletic performance. These include:

Poor nutrition – There’s a large body of evidence showing a relationship between diet and athletic performance, yet many athletes make poor food choices based on misinformation. For example, many people feel athletes need a high-protein diet to support muscle growth despite the fact that researchers have repeatedly proved this false. The body tends to convert excess protein into body fat, and that’s the last thing an athlete wants. Only strength training and exercise will promote changes in muscle, and a well-balanced diet will serve the needs of most active people.

Insufficient hydration – Water is the most important, yet over-looked, nutrient by athletes. Water and fluids are essential to maintaining good hydration and body temperature. Sweat losses to keep the body cool can exceed several liters in a 1-hour period.

Inadequate sleep – Adequate sleep is critical for athletic recovery, as the body’s maintenance and repair functions occur mainly at night. An ongoing Stanford University study has shown that a little more high-quality sleep can result in dramatic improvements in athletic performance, mood, and alertness.

Low energy and poor stamina – Everyone runs out of energy sooner or later, but the best athletes are able to fight through fatigue to reach that “second wind.”

Impaired focus and concentration – Athletic competition is both mentally and physically challenging. Great athletes learn to tune out distractions by sharpening their focus and concentration.

Free-radical damage – Working muscles generate large quantities of harmful free radicals that, if left unchecked, can cause premature aging of the body’s healthy cells. This is why it is essential for athletes to maintain high blood levels of the body’s own protective antioxidants superoxide dismutase and glutathione peroxidase.

Here are some tips that can help you to reach peak performance:

• Follow a balanced athletic conditioning program to build strength, cardiovascular fitness, flexibility, core development, and resistance to injury.
• Eat a sensible and balanced diet.
• Drink plenty of water.
• Drink 4 ounces (120 ml) of GoChi every day!

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GoChi – Human clinical studies participants reported experiencing improved athletic performance and increased antioxidant protection

In a recent human clinical trial featured in the peer-reviewed Journal of Alternative and Complementary Medicine (JACM), participants drinking a daily serving of just 4 ounces (120 ml) of GoChi reported significantly enhanced athletic performance in as little as 14 days! The study participants also reported experiencing improvements in several aspects of health that are considered to be essential for athletic success.

These include:

• Increased energy
• Less fatigue
• Sharper mental acuity
• Increased focus and concentration
• Better quality of sleep

In yet another randomized, double-blind, and placebo-controlled study, blood tests on participants drinking GoChi showed highly significant increases in blood levels of the important antioxidant enzymes superoxide dismutase and glutathione peroxidase. This was accompanied by a corresponding reduction in serum levels of malondialdehyde (MDA), a prime indicator of free-radical damage and a known health risk factor.

These studies illustrate FreeLife’s ongoing commitment to lead the nutrition industry in clinical research, product efficacy, and evidence-based product formulation.

Drink GoChi, and you’ll always be a winner!
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REFERENCES:
“Medline Plus: Nutrition and athletic performance.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved July 3, 2008. Available at http://www.nlm.nih.gov/medlineplus/ency/article/002458.htm
American Academy of Sleep Medicine (2008, June 10). Extra Sleep Improves Athletic Performance. ScienceDaily. Retrieved July 3, 2008. Available at http://www.sciencedaily.com/releases/2008/06/080609071106.htm
Amagase H, Nance DM. A Randomized, Double-Blind, Placebo-Controlled, Clinical Study of the General Effects of a Standardized Lycium barbarum (Goji) Juice, GoChi™. J Altern Complement Med. 2008; 14(4), pp. 403-412. Abstract available on PubMed at www.pubmed.gov (PMID: 18447631)

Article Copyright:Health Watch Weekly Freelife International

Turn on Your Body's Antioxidant Power!

Everyone's talking about the age-defying benefits of antioxidants, but do you know what antioxidants are—and how they actually work?

The U.S. Government's Medline Plus database defines antioxidants as substances that help to protect your cells against the effects of free radicals. Free radicals are molecules produced when your body breaks down food or by environmental sources such as tobacco smoke, radiation, and automobile exhaust. You even produce harmful free radicals when you exercise! Left unchecked, free radicals can damage or kill cells. They play a role in heart disease, cancer, and other diseases, and they can also contribute to the premature aging of your body and mind.

Fortunately, antioxidants can come to the rescue! The antioxidant process in your body is similar to stopping an apple from browning. Once you cut an apple, it begins to brown, but you can prevent discoloration by dipping each slice in lemon juice, which contains the antioxidant vitamin C.

Antioxidants are divided into two classes: the dietary antioxidants that you get from food, and the endogenous antioxidants that are made by the body. In addition to vitamin C, dietary antioxidants also include beta-carotene, vitamin E, selenium, and polyphenols such as anthocyanins, flavonoids, and xanthones. Polyphenols are found in some fruits and juices, and even though they may look impressive in antioxidant tests such as ORAC, those tests only measure antioxidant potential in a test tube. The truth is that most antioxidants in fruits and juices do not perform well in the human body because they are poorly absorbed and therefore remain trapped in the digestive tract, and this has been shown in important scientific studies.

We believe that it is far more meaningful to human health to maintain high serum levels of the body's own endogenous antioxidants, namely superoxide dismutase (SOD) and glutathione peroxidase. These vital antioxidant enzymes circulate in the blood throughout the entire body to neutralize all types of free radicals before they can do harm.

Here are some tips for increasing your body's antioxidant power to help prevent premature aging:

1. "Eat food. Not too much. Mostly plants." These words of wisdom are from Michael Pollan's remarkable new book, In Defense of Food. His directives are simple, sensible, and to the point:

o "Eat food" – Eat a wide variety of the kinds of natural and healthy foods that your grandparents ate, not today's unhealthy processed or "engineered" foods that are loaded with salt, fat, or high-fructose corn syrup. The digestion and metabolism of processed foods can deplete your body's vital endogenous antioxidants.
o "Not too much" – The more calories you consume, the more free radicals you generate. Animal studies have shown that those that eat less live longer, healthier lives.
o "Mostly plants" – Plant-based foods are healthier and put far less oxidative stress on the body. Fruits, vegetables, whole grains, seeds, and nuts also contain beneficial phytonutrients that can contribute to health and well-being.
2. Drink 4 ounces (120 ml) of GoChi every day!

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GoChi – Human clinical study shows increased antioxidant power and reduced free-radical damage in just 30 days!

In a recent randomized, double-blind, placebo-controlled study, blood tests on participants drinking GoChi showed highly significant improvements in serum levels of the important endogenous antioxidant enzymes superoxide dismutase and glutathione peroxidase. This was accompanied by a corresponding reduction in blood levels of malondialdehyde (MDA), a prime indicator of free-radical damage and a known health risk factor.

This antioxidant study is yet another demonstration of the remarkable power of GoChi, and it illustrates FreeLife's ongoing commitment to lead the nutrition industry in clinical research, product efficacy, and evidence-based product formulation.

So raise your glass, and you'll soon be well on your way to raising your antioxidant power.

Cheers! :)
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REFERENCES:

“Medline Plus: Antioxidants.” U.S. National Library of Medicine and National Institutes of Health. Bethesda, MD. Retrieved June 28, 2008. Available at http://www.nlm.nih.gov/medlineplus/antioxidants.html
Manach C, Scalbert A, Morand C, Rémésy C, Jiménez L. Polyphenols: food sources and bioavailability. Am J Clin Nutr 2004; 79: 727-47
Scalbert A, Williamson G. Dietary intake and bioavailability of polyphenols. J Nutr 2000; 130(8): 2073S-2085S
Michael Pollan, In Defense of Food (New York: Penguin Press, 2008), p.1

Article copyright: Health Watch Weekly Freelife International