PHOENIX, AZ - July 9, 2008 – FreeLife International is pleased to announce the appointment of President and Co-Founder Kevin Fournier to the Board of Directors for the 2008-2009 Direct Selling Association (DSA), the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers.

Since 1996, FreeLife International has been an active member of the DSA. FreeLife CEO and Co-Founder Ray Faltinsky has also served on the board of the DSA. Every DSA member company pledges to abide by the Association’s Code of Ethics as a condition of admission to, and continuing membership in, the Association.
DSA is the national trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers. Among its more than 220 active and pending members are companies selling through a party-plan method and in the traditional person-to-person style. In 2007, U.S. direct sales were more than $30.8 billion with more than 15 million direct sellers nationwide. The vast majority are independent business people – micro-entrepreneurs – whose purpose is to sell the product/service of the company they voluntarily choose to represent. Approximately 90 percent of direct sellers operate their business part-time. For more information on direct selling, DSA, and its Code of Ethics, visit www.dsa.org.
Founded in 1995, FreeLife International is a financially solid, Inc. 500 Direct Sales company based in Phoenix, Arizona. Operating in 26 countries, FreeLife’s leading products are GoChi and Himalayan Goji Juice. FreeLife’s mission is “to serve each other by promoting good health, well-being and the opportunity for an abundant life” and this statement is used to guide company decisions every day – starting with the Co-Founders and emanating to all employees at the corporate offices and the sales representatives in the field. For more information, visit www.freelife.com.
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